Item Types and Categories

When creating a new Marketplace Item Listing, your product must use one of the following Item Types:

• Art Pack: Maps, tokens, props, etc.
• Token Marker Set: Overlay icons such as statuses and conditions.
• Game Addon: Short/one-shot Adventures, Rule Expansions, Card Decks, and other Play Aids to be added to an existing game
• Game Module: Large, long-running Adventure campaigns, Board & Card Games, and Entire Rulebook Systems that can only be added at the game's creation.
• Package: Collection of products that are NOT for sale individually
• Dynamic Bundle: Collection of products that are for sale individually. Customers only pay for items they don’t already own, and you can add a discount for up to 30%. 
• Compendium: An RPG rulebook converted over to structured data so it can be browsed within the VTT or on the Compendium portion of Roll20's site.

There is an Item Category section that needs to be filled out in a product's Item Listing Properties. Categories, their subsequent Subcategories, and their Tertiary Subcategories will dictate where your Product will be sorted on the Roll20 Marketplace. The rest of this article will review all of them in order of Item Type.

The Art Category

The Art Category is applied to all Art Pack and Token Marker Set Item Types. This category can also be applied to Addons, Packages, and Discount Bundles Item Types if their content fits.

The Art Category has the following Subcategories:

Tokens Maps Token Markers Objects Weather

(credit to Partners: Tulsevran's Menagerie, Jaytaro, Art of Amanda NP, Vertighost, Matt.M Animations)

Token Tertiary Subcategories

• Figures: Transparent, full-body, non-bordered characters, viewed either top-down, front-facing, or from the side
• Bordered Tokens: Character portraits cropped inside a border, typically a round one
• Portraits: Character portraits, often added to Character entries, Handouts, or for a customer to creating custom Bordered Tokens
• Token Elements: Token borders, flair, overlays, or templates to help a customer to create their own tokens
• Status Icons: Status icons for Tokens (ex: poisoned) - sometimes used interchangeably with Token Markers Sets

(credit to Partners: MrValor, Miscellanea Maps, Renflowergrapx, Gabriel Pickard, Domille)

Map Tertiary Subcategories

• Tile Sets: Art assets that are assembled by the customer to build a complete map
• Map Packs: Complete maps that are ready to use
  • Some include a grid, others are gridless; many packs offer both versions 
• World Maps: Overland, city, world, universe maps
• Dynamically Lit Maps: Maps with Dynamic Lighting already set up (Must be an Addon Item Type)
• Dashboards: Map borders and gameplay dashboards

(credit to Partners: RK Media, Bells Does RPGs, Renflowergrapx)

Token Marker Sets use a single Category and Sub-Category due to their unique listing setup as well as the installation process for Customers. This category should only be applied to a Token Marker Set item.

Token Markers do not have any tertiary Subcategories.

(credit to Partners: Rustymaps, Venatus Maps, Oixxo Art, Forgotten Adventures, Keith Curtis, PogS Props, Meditating Munky)

Objects Tertiary Subcategories

• Structures: Buildings, tents, bridges, and other map structures
• Nature: Trees, hills, and other natural features
• Inventory: Items characters can carry and use in-game
• Decor: Furniture, props, traps, and man-made items to decorate an existing map or Page
• Map Markers: Map pins, room letters, and other location indicators
• Magic & Effects: Magic spells, explosions, and other special effects map overlays
• Vehicles: Methods of transportation such as cars, motorcycles, ships, and aircraft

(credit to Partners: Wild Magic Surge, Matt.M Animations, Adventure Inc.)

There are currently no tertiary Subcategories for the Weather Subcategory.

The Game Category

The Category Category is applied to all Module, Compendium, and most Addon Item Types. This category can also be applied to Packages and Discount Bundles Item Types if their content fits.

The Game Category has the following Subcategories:

RPG Rulebooks Adventures Board and Card Games

(credit to Partners: quietsnooze, DMDave, Dungeon Strugglers, Slowquest, Evil Hat Productions)

This Sub-Category goes deeper than any other on this list.

RPG Rulebooks Tertiary and Quaternary Subcategories

• Core Games: Compendiums, Modules, or Addons that include all the rules of specific RPG system
• Bestiaries: Compendiums, Modules, or Addons that focus on lists of NPC and Monster entries for a specific RPG System
• Rules Expansions: Compendiums, Modules, or Addons that include additional rulesets (i.e. Splatbooks, Sourcebooks) for a specific RPG system
• Addons: Addons that are further sorted into the following categories
  • Characters: Collection of pre-generated (ready-to-play) characters and NPCs that could include character backgrounds for story building
  • Monsters: Collection of fully-statted monsters (not enough content to be considered a Bestiary)
  • Items: Collections of equipment, consumables, weapons, and magical items  
  • Locations: Fully fleshed-out descriptions and maps of a setting
  • Effects: Typically Rollable Tables or Card Decks that add nuance to a game (for example critical failure effects, chaotic magic effects, hazardous climate rollable tables)
  • Idea Prompts: Typically Rollable Tables or Card Decks that help give GM storytelling ideas for their campaign
  • Puzzles: A combination of various VTT elements that will challenge the Players with either on-table puzzles, riddles, or dungeon obstacles.
  • Play Aids: Custom event clocks and counters, game system Card Decks and Components

(credit to Partners: Dragonshorn Studios, LinouMajorZero, Possum Punks)

Adventures Tertiary Subcategories

• One-Shots: Can be completed in one 4-hour session
• Short Campaigns: Intended for two to eight 4-hour sessions
• Long Campaigns: Intended for nine or more 4-hour sessions
• Quickstart: A framework to help ease into playing a specific RPG Rulesystem

(credit to Partners: Deep Water Games, Sweet Potato Press, Bully Pulpit Games)

Board & Card Games Tertiary Subcategories

• Classic
• Strategy
• Party
• Family
• Card Decks